data driven Retail marketing and analytics - CRM

Customer Relationship Manager

We  ensure that most profitable relationship gets established between customer and your retails firm through our three pronged  data-driven approach:

 - Investigating  the differential effects of customer relationship

perceptions and relationship marketing instruments on customer

retention and customer share development over time.

 - Providing right commitment and loyalty programs that provide economic incentives affecting both customer retention and customer share development.

 - Forecasting the next purchase of customers to provide tailor-made offers and ensure availability. 

This is enabled by our in-house algorithms coupled with ingenious utilization of open source analytic tools.

 ​Shelf Optimizer- Allocation of scarce shelf space among the stocked items is one of the most relevant issue faced daily by store managers.  Finding the profit-maximizing shelf arrangement is far from easy.  Additional to the items currently in the assortment, there are also line extensions that are fighting for share of sales and share of shelf. This further complicates the retailer’s optimization problem and we have devised ways to predict most profitable shelf arrangement. Our objective is to reduce search time and at the same time, enhance cross-selling for customers. 

Further, we have capabilities to provide customized solutions:

 - Inventory record dashboards for store managers

 - Sales dashboards for sales manager.